The customer journey starts, not ends, with the sale. To retain customers, you need to consistently show value and help customers achieve their goals.
As businesses adapt to the pandemic, what sales and marketing strategies will keep you close to your customers, build loyalty, and increase sales?
The ABS report revealed that Australia’s retail sales increased in May but at a slower pace than in April due to COVID-19 led restrictions and lower demand.
To take advantage of opportunities for B2B SMEs, you must understand these five “secrets” which underpin the “playing field” of B2B.
There are three strategies you should focus on to engage your customers: segmentation, personalisation and gamification.
A report by PayPal reveals that while young Australians are getting smarter in saving dollars, they are also overspending during sales season
Ollee, the self-titled ‘platform for change,’ seeks to connect eco-conscious retailers with trusted Australian brands around the country.
Christmas is just around the corner, which means that businesses are preparing for the busiest time of year. Knowing how to position your business to take advantage of the festive season is more essential than ever as ecommerce and supply chain disruptions change consumer behaviour. This week we ask: how can you make the most… Continue reading Let’s Talk: End of Year Sales
With COVID-19 face to face selling is over, at least temporarily, and this means that sales teams and sales leaders have to adapt their approach, offering and technique to a digital world. Selling doesn’t sound easy during a pandemic, but it is still happening and essential, so all is not lost. Although it is true… Continue reading Tips for sales teams in the COVID-19 crisis
Retail spending jumped by a better than expected 0.9 per cent in November, easily beating economist forecasts of a 0.4 per cent increase. November’s Black Friday sales fuelled a better-than-expected monthly retail turnover, but economists are wary of how much of the 0.9 per cent increase would previously have been spent during December. Consumers shelled… Continue reading Black Friday fuelled November retail surge