Branson is Wrong: you CAN train for attitude

By Paul Findlay · 28 July 2017 · HR

Branson is Wrong: you CAN train for attitude

Debunking Branson's Attitude Myth

Richard Branson's famous views on attitude are being challenged. Discover the surprising truth about training for attitude and how it can transform your organisation.

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Summary

Richard Branson is right about many things…but he’s wrong about attitude. One of his famous observations was that “you can learn expertise and gain experience but attitude is inherent”. In other words, you can’t train for attitudes – you hire attitudes. I believe that view is now defunct. By failing to train for attitude, organisations miss out […]

Tags: e attitude, HR, Leadership, Management, Managing People, ORANGES, Paul Findlay, PDT