You can’t be everything to everyone

By Gerald Chait · 30 June 2011 · Locked

You can’t be everything to everyone

Small Businesses: The Ultimate Trade-Off

Discover the surprising truth about trying to please everyone. You might be sacrificing your company's future without even realizing it.

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Summary

We’re sure you’ve heard this before, but you really can’t be everything to everyone. This is particularly true for small businesses.

Tags: business performance, business strategy, Clients, customers, Gerald Chait, Reckon Limited, target audiences