Speaking to Gen Y – what’s the cost of getting it wrong?

Summary

It’s no secret that Gen Y is not like any preceding generation. They have grown up as digital natives with technology and social platforms a key part of their lives. The challenge this presents for companies is developing a personal business-to-consumer relationship with them when they don’t want to speak to you or come into […]

Tags: B2C, Gen Y, IPscape, Julian Sinclair, Marketing, Omni-channel, Social Media