Social media: a power tool in the SEO toolbox

Summary

For the longest time, many people in the SEO community treated social media and SEO as though they were mutually exclusive. Others made the mistake of conflating the two as one and the same. The truth is: SEO and social media can and should work in tandem as two interconnected cogs in the same machine. […]

Tags: Facebook, Google, Nital Shah, Octos, ranking, Search, SEO, SERP