Five need-to-knows for search marketing

Summary

It is widely acknowledged that Search Engines are a critical medium for driving website traffic. In fact, 93% of all online experiences begin with a search engine such as Google. Despite this, Search Engine Marketing (SEM) continues to be one of the most misunderstood and underutilised online marketing channels. Most businesses miss the mark in […]

Tags: Brand, cost-per-acquisition, Google, keyword, life-time-value, LTV, Marketing, Online