One-person creative businesses can succeed on their own terms with a multichannel strategy
By James Harkness · 4 April 2017 · eCommerce
By James Harkness · 4 April 2017 · eCommerce
Discover how a single entrepreneur can build a global brand without sacrificing personal connection. Find out what top industry expert Linda Kozlowski has to say about the key to making it happen.
By employing a multi-channel strategy, creative types who aspire to run successful businesses they can self-manage can strike a balance between genuine customer connections and global reach, according to Linda Kozlowski, the COO of online marketplace Etsy. Kozlowski, formerly the COO of Evernote, told Dynamic Business that Etsy attracts hobbyists who want a creative […]
Tags: creative, Entrepreneur, Etsy, global, Linda Kozlowski, Marketing, multi-channel, Online