CX marks the spot: Lessons for restoring trust with customers after a company data breach

Summary

Consumers have become increasingly comfortable with providing personal data to brands in order to receive a personalised experience and seamless customer journey. However, recent news that Uber concealed a data breach affecting 57 million users and drivers for a year, demonstrates the rapid mistrust a brand can generate when it doesn’t adequately protect this data, […]

Tags: Alok Kulkarni, Brand, chat bots, Cuara, Customer Experience, CX, cybercriminals, Data