Should your business invest in social CRM tools?

By Danielle MacInnis · 7 December 2012 · Business Tech

Should your business invest in social CRM tools?

Unlock the secret to customer connections in the digital age.

As a small business owner, you're caught in a paradox: your customers want to connect with you on their terms, not yours. Discover the surprising truth about social CRM tools and their impact on your business.

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Summary

Social business refers to this new paradox that we are all facing as small business owners. The way we do business has changed. Our customers want to connect with us in their preferred channels – not ours.

Tags: CRM, listening tools, nimble, radian6, SCRM, Social Media