How CRM contributes to exceptional customer service

Summary

CRM is often misunderstood as for salespeople or front line staff who take orders. Increasingly though, ensuring that prospects and customers receive excellent service can no longer be thought of as simply the job of front line staff – it’s everyone’s responsibility and needs to be seen as a company-wide endeavour.

Tags: CRM, customer data, Customer Experience, Customer Relationship Management, Customer Service, customer service strategy