Service with a social media smile
By Jo Macdermott · 16 October 2013 · Digital
By Jo Macdermott · 16 October 2013 · Digital
A surprising shift in strategy is yielding impressive results for businesses, but what's behind this trend and how can you benefit from it? Dive into the story to find out.
In the last year, a growing number of businesses have started placing social media communication in the hands of customer service staff, rather than marketing personnel, with promising results.