How small businesses can leverage engagement with game-based marketing campaigns
By Rob Holden · 15 May 2018 · Locked
By Rob Holden · 15 May 2018 · Locked
See the complete version on Dynamic Business for the full story and insights.
The thinking around gamification and its role in marketing campaigns needs a serious refresher. For too long games have found themselves the novelty addition to larger marketing campaigns, always a bridesmaid, never the bride. Successful games are more than just fun. The high-quality data they can generate to support smart decisions is of great value […]
Tags: game-based marketing, Gamification, rubin8, user experience