Google introduces video ads – what you need to know
By Paul Carroll · 15 May 2018 · Locked
By Paul Carroll · 15 May 2018 · Locked
Get ready for a game-changer in the world of video marketing. Google's latest move is about to shake up the way advertisers reach their audience, but will it be a blessing or a curse?
Video consumption is growing. There are currently 15 million active monthly YouTube users in Australia, and now Google has extended the reach of video campaigns for advertisers beyond YouTube by including video in the SERP’s (search engine results page) – but only on mobile devices. The new format is called outstream video ads and is […]
Tags: Google Video, SEO, video marketing