Cost and complexity of all-in-one marketing suites a barrier to SMBs seeking automation

Summary

There’s a huge disparity in the use of marketing automation software between large corporations (60%) and small to medium businesses (10%)*. According to Kraig Swensrud, CMO of email marketing start-up Campaign Monitor, the cost and complexity of all-in-one marketing suites, designed for the ‘big end of town’, have typically been barriers to SMBs seeking greater marketing efficiencies. […]

Tags: Automation, best of reed, Campaign Monitor, Email, Fortune 500, Kraig Swensrud, Marketer, Marketing