Price, availability pushing local consumers to look internationally

By Lorna Brett · 19 September 2011 · eCommerce

Price, availability pushing local consumers to look internationally

Local Shoppers Abandon Domestic Brands

As prices and availability surge, consumers are turning to international retailers for better deals. But what's driving this shift, and what does it mean for local businesses?

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Summary

Google has noted a change in the volume of local searches of foreign brands and retailers, with key drivers of this trend including better availability, range and price.