My best mistake: why online doesn’t have all the answers

By Rhiannon Sawyer · 18 December 2012 · Digital

My best mistake: why online doesn’t have all the answers

Full details: My best mistake: why online doesn’t have all the answers

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Summary

Julie and Greg Dodge of Dandelyon Gifts in Queensland had their dreams set on opening an online store. But once they’d created it, they found they weren’t getting the traffic they desired.

Tags: bricks and mortar retail, how businesses can improve the bricks and mortar experience, how to sell online, improving the bricks and mortar experience, need for ecommerce, Online, online retail, online retail vs bricks and mortar