When ambush marketing goes wrong
By Michelle Gamble · 4 July 2012 · Locked
By Michelle Gamble · 4 July 2012 · Locked
A high-profile PR stunt turned disastrous for Energy Watch, leaving us wondering: what happens when the wrong kind of publicity strikes?
A PR stunt by the CEO of Energy Watch during the final episode of The Block has proven that not all publicity is good publicity. It was a classic case of failed ambush marketing, rendering an attempt at publicity pointless. Here’s why.
Tags: Ambush marketing, how to use ambush marketing, Marketing Strategy, PR, Public Relations, small business marketing, small business PR