Public relations: not just a big business game

Summary

When I first came to Australia knowing no-one, Public Relations (PR) was one of the main tools I used to build my business. While I still believe in the power of PR, it has evolved dramatically since I first began. Furthermore, it is still being mythologised, leaving business owners uncertain as to how it works, […]

Tags: Brand, Communication, earned media, Email, endorsement, Journalist, Marketing, media