How Tony Wheeler protected Lonely Planet’s IP
By Guest Author · 2 December 2011 · IP
By Guest Author · 2 December 2011 · IP
Discover how Tony Wheeler safeguarded his brand from the start, but it wasn't just about trademarks and patents. Learn the surprising strategies he used to protect his IP in a global market.
In the early days of Lonely Planet, founder Tony Wheeler quickly learnt the importance of building a brand and protecting his valuable intellectual property (IP) overseas.
Tags: Branding, Intellectual Property, IP, Legal, Lonely Planet, protecting a brand overseas, protecting IP, Tony Wheeler