When ambush marketing goes wrong
By Michelle Gamble · 4 January 2013 · Advice
By Michelle Gamble · 4 January 2013 · Advice
On the 4th of July, a marketing stunt went horribly wrong, leaving a brand's reputation in tatters. Find out what happened and why you should think twice before trying it at home.
Here’s a great lesson from July 4 on why not all publicity is good publicity.
Tags: Ambush marketing, coming up with a solid marketing plan, how to implement a solid marketing plan, Publicity, why ambush marketing doesn't always work