The 10 commandments of small business PR
By Caroline Shawyer · 25 July 2012 · Hot Tips
By Caroline Shawyer · 25 July 2012 · Hot Tips
Is your PR strategy sabotaging your business's exposure? Discover the 10 commandments to getting the media to take notice of your brand.
Coverage in magazines, newspapers and blogs gives you exposure and word-of-mouth that money can’t buy. It’s attention that’s been earned, not paid for, and people take notice because it’s content they want to read. But if you’ve struggled to get the media interested in talking about your business, it could be that you’ve got your PR strategy wrong.
Tags: marketing tools, PR, Pr Campaign, Public Relations, small business marketing, small business PR