Culture clash: How exporters can manage gender expectations
By Adeline Teoh · 22 May 2012 · Growth | Import | Export
By Adeline Teoh · 22 May 2012 · Growth | Import | Export
As women take on key roles in international trade, exporters face a pressing question: how to navigate the intricate web of cultural and gender expectations without stifling growth. The answer could make all the difference in your company's success.
They say it’s a man’s world, but more and more women are participating in international business. How should exporters field their female talent when culture and gender expectations clash?
Tags: Asian business customs, Asian business etiquette, Business Travel, business travel etiquette, Cultural Differences, female export talent, female exporters, International Business