· 16 April 2007 · Growth | Import | Export
Discover the hidden challenges that can make or break your international business. What happens when your brand's identity collides with cultural differences?
Your brand encompasses more than just product or service, it stands for everything you’ve put into your business. Moving into new markets can raise extra considerations for exporters, from superstitions about colour to trade mark issues. Cameron Bayley reports News rippled through the Australian fashion industry last year that successful jeans label Tsubi was undergoing […]
Tags: Growth | Import | Export