By Tess Sanders-Lazarus · 1 June 2009 · Growing
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The panic, worry and smell of fear in the market is everywhere at the moment. Every business owner I talk to is scared and unsure of how the next 12 month period is going to pan out. For most, it is going to be tough. A lot of big brands are going bust and a lot of well managed businesses are going to the wall. The question is – will your brand save you in tough times? The answer is yes – but you need to do some other things right as well to get through.