Why you shouldn’t be intimidated by the internet

Summary

Just 15 percent of SMBs have a digital business strategy, despite the fact that over 90 percent of Aussie households are broadband enabled – why is this? One expert thinks the fear factor is holding businesses back from being visible online, and has some sage advice to help lessen their apprehension.

Tags: Digital marketing, digital strategy, mCommerce, Online, Online Business, Online Marketing, online retail