The pros and cons of celebrity endorsements
By Michelle Gamble · 23 October 2012 · Growing
By Michelle Gamble · 23 October 2012 · Growing
A high-profile scandal in Australia taught business owners a valuable lesson about the risks of celebrity endorsements. Discover what happened and how to avoid making the same mistake.
The outcry surrounding the controversial comments made by Alan Jones about Julia Gillard’s father had effects that were far reaching across the Australian business landscape. The saga also delivered a valuable lesson to any business owner who’s thinking about bringing on a celebrity to endorse their product or service.
Tags: Blogs, Brand Management, Branding, business blogs, celebrity endorsements, Marketing, michelle gamble, Reputation Management