Don’t frustrate customers, deliver ‘omni-channel’ retailing, forum told

Summary

Customers are increasingly interacting with retailers through multiple ‘channels’ as part of a single transaction. Retailers that fail to offer a superior shopping experience, where their customers can move seamlessly between different channels, risk becoming obsolete, industry experts warned a recent forum’s attendees. Held at Sydney’s Radisson Blu Plaza Hotel on Wednesday, 18 May, the […]

Tags: AdvanceRetail technology, brick-and-mortar, forum, Frost & Sullivan, Mark Dougan, Mark McGeachen, Omni-channel, Online