How to build a solid multichannel business

Summary

When avid scuba diver Mike Davey bought the Jetty Dive Centre business in 1996, he was hoping simply to explore his hobby while servicing fellow divers with high-quality products. In reality though, he’s managed to build a successful multichannel business – this is how he did it.

Tags: business websites, growing a business, Jetty DIve Centre, Mike Davey, mobile optimised website, multichannel business, Online, Online Business