Customer focus groups on a shoe-string
By Guest Author · 18 January 2012 · Growing
By Guest Author · 18 January 2012 · Growing
Discover how a small start-up gathered valuable customer feedback without breaking the bank. Read the surprising story behind Sneaking Duck's innovative approach to growth.
Looking for the kind of feedback you get from a customer focus group, but can’t afford the expense of putting one together? Mark Capps, CEO and co-founder of online retailer Sneaking Duck, writes about how four inexpensive weekends at the Bondi Market left his start-up with enough feedback to improve and streamline its offering.
Tags: Bondi Markets, customer feedback, customer focus groups, frames online, glasses online, Jodie Fox, Mark Capps, online retail