Getting Gen Y To Buy

By Guest Author · 3 August 2007 · General

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Summary

With many retailers fixing 16 to 30 year olds in their sights, the Generation Y dollar is becoming highly sought after. With this generation being defined as mercurial, cynical, and resistant to anything on the mainstream radar, it can be hard to find a point of entry into the market. The Lifelounge 2007 Urban Market […]

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