Heinz homes in on Out of Home with Golden Circle

By David Olsen · 3 August 2010 · Franchising

Full details: Heinz homes in on Out of Home with Golden Circle

See the complete version on Dynamic Business for the full story and insights.

Read the full article →

Summary

Heinz, who already possessed a strong retail distribution channel, found itself able to leverage the Golden Circle franchise distribution network after purchasing Golden Circle in December 2008.

Tags: Franchising, Golden Circle, Heinz, Retail