By David Iwanow · 8 July 2010 · Economy
Google's acquisition of ITA Software sends shockwaves through the travel industry, threatening traditional agents and online booking companies. Will this move reshape the way we travel forever?
In the purchase of ITA Software, Google is able to control the whole vertical for Travel and threatens both traditional travel agents as well as online ticket and booking companies.
Tags: Airlines, Google, Hotels, ITA Software, Online, Travel