Word of mouth still beats social media for small business discovery. Here is what the data shows

By Yajush Gupta · 5 May 2026 · News

Word of mouth still beats social media for small business discovery. Here is what the data shows

Full details: Word of mouth still beats social media for small business discovery. Here is what the data shows

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Summary

Word of mouth is still the most powerful marketing tool a small business has. New CommBank data shows it beats social media, local markets and every other channel for discovery.

Tags: SMEs