Word-of-mouth referrals skyrocket in downturn

By Jessica Stanic · 3 August 2009 · Locked

Word-of-mouth referrals on the rise as consumers seek trusted advice

In uncertain economic times, what do people trust more than ever? Find out how word-of-mouth referrals are becoming the go-to guide for making informed purchasing decisions.

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Summary

Consumers are placing more weight on word-of-mouth referrals in the downturn, according to Australian review site Word of Mouth On the Web (WOMOW).