Small stores need to focus on price in marketing: research

By David Olsen · 24 March 2010 · Locked

Small stores face price war to stay afloat

The supermarket duopoly is squeezing out local competition, but one key strategy can help small stores level the playing field. Will they be able to adapt and thrive, or will they become a relic of the past?

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Summary

Small grocery stores must implement strong marketing strategies that focus on lower prices in order to compete with the supermarket duopoly research has found.

Tags: Australia, Coles, internet, Retail, Small Business, start up, Woolworths