By Jessica Stanic · 11 May 2009 · News
In a surprising move, media companies are putting their advertising power to use for charity. But what's behind this generous gesture and what will it mean for those in need?
In tough times, corporate philanthropy is usually one of the first things to be cut from the budget. But there is one industry planning to buck this trend – media and advertising. Media Assisting Youth are set to auction $1 million worth of advertising packages at their annual MAYDAY event, with the intention to raise […]