Longest Chinese New Year in history set to deliver bumper spending for businesses

By Yajush Gupta · 13 February 2026 · News

Longest Chinese New Year in history set to deliver bumper spending for businesses

Chinese New Year surgers to a record-breaking high

As the longest Chinese New Year holiday in history unfolds, Australian businesses are gearing up for a massive influx of tourists. But what does this mean for local economies and those who rely on the lucrative tourist trade?

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Summary

Australian businesses should brace for a busy period as Chinese tourists arrive in record numbers during the longest Chinese New Year holiday ever recorded, experts say.