Local customers drive small business growth

By Jessica Stanic · 2 June 2009 · News

Small Businesses Rely on Local Customers for Growth

A new study reveals the surprising impact of local customers on small business success. Can a shift in consumer behavior be the key to weathering the economic storm?

Read the full article →

Summary

Research conducted by NAB has found that local customers are driving the growth of small businesses, with 41 percent of Victorian businesses receiving the majority of sales from local customers. The research demonstrates the difference Australians can make to small businesses striving to survive the economic downturn and keeping regional economies afloat, says Kevin Potter, […]