By Phoebe Netto · 15 August 2011 · Locked
Discover the fine line between influencing and deceiving your customers. In this thought-provoking series, Phoebe Netto reveals the dark side of marketing and how to use it to your advantage.
In the first part of her two-part blog series, Phoebe Netto looks at ethically using manipulative marketing tools to benefit your small business. “Marketing tools can be used in an unethical and manipulative way, & can also be used as an influential or attention-grabbing way for your business.”
Tags: Good Business Consulting, manipulative marketing, marketing for small business, Marketing Plan, Marketing Strategy, marketing tools, Phoebe Netto