Influencer ad spending set to reach $48b by 2027

By Yajush Gupta · 17 October 2023 · News

Influencer ad spending set to reach $48b by 2027

Influencer ad spending soars, defying consumer trends

Get ready for a shocking shift in the world of influencer marketing. By 2027, a staggering $48 billion will be spent on influencer ads - but why is this happening despite declining consumer trust?

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Summary

Global influencer advertising spending is on an upward trajectory, defying consumers' waning trust in influencers.