How Australians are discovering what to buy this Black Friday 

By Yajush Gupta · 7 November 2025 · News

How Australians are discovering what to buy this Black Friday 

Black Friday Secrets Revealed in Australia

Australian shoppers are making a surprising shift in their buying habits this Black Friday. As the big day approaches, discover what's driving this change and how it will impact your shopping experience.

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Summary

Australian shoppers now discover products equally in-store and online, according to Shopify's Managing Director Shaun Broughton