Half of businesses lost custom in COVID-19 due to bad communication and bad tech
By Guest Author · 26 June 2020 · News
By Guest Author · 26 June 2020 · News
The pandemic exposed a shocking truth: poor communication and technology can cost you half of your customers. Find out what businesses did wrong and how you can avoid the same fate.
New research from Pegasystems Inc., the software company empowering digital transformation (DX), reveals half (50%) of Australian organisations surveyed lost customers during the COVID-19 pandemic due to failings in their communications. This is way above the global average of 36 per cent. The global study, conducted by research firm Savanta, explored the effect the global pandemic has […]