Guy Kawasaki: Enchant customers like Apple, Zappos and Virgin

By Inc. · 10 October 2012 · Locked

Guy Kawasaki: Enchant customers like Apple, Zappos and Virgin

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Summary

Investor and author Guy Kawasaki says the business world needs more charm. Here’s his 10-step formula to enchant customers.

Tags: business lessons, business lessons from Apple, Customer Satisfaction, entrepreneurs, Guy Kawasaki, Virgin, Zappos