By Jessica Stanic · 7 April 2009 · News
In a surprising twist, one online business is thriving despite the economic slump. But what's behind their success, and can others learn from their strategy?
At a time when many businesses are cutting back on marketing and advertising, online men’s gift store Gifts for Blokes is booming, using the downturn to invest in its Customer Rewards program. According to Gifts for Blokes founder Heather Winchcomb, the economic downturn should be seen as an opportunity to plan ahead for growth. "In […]