Email marketing with reviews nets 40% higher click-through

By David Olsen · 6 July 2010 · Locked

Full details: Email marketing with reviews nets 40% higher click-through

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Summary

Vodafone Hutchison Australia (VHA) have discovered email marketing campaigns that included customer ratings and reviews attained a 40 percent higher click-through rate, which correspondingly turned into higher transaction numbers from electronic direct mail campaigns.

Tags: Bazaarvoice, Click Through, EDM, Email Marketing, VHA, Vodafone