Consumers will pay for online content: survey

By Jessica Stanic · 18 November 2009 · Locked

Online News Paywall Hinges on Consumer Willingness

A recent survey reveals a surprising shift in consumer behavior, but the question remains: will people actually pay for online news? Find out what the Boston Consulting Group's findings mean for the future of journalism.

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Summary

Consumers will pay for online content: survey A survey of global news consumers has found that most people are prepared to pay for online news. The Boston Consulting Group surveyed news consumers in nine developed countries – including Australia – asking them whether they would be prepared to pay for news online, and how much […]