By Jessica Stanic · 12 March 2009 · Locked
Did you know that click-through rates can make or break online advertising? Discover the surprising results of a groundbreaking study that's changing the way we think about search engine behaviors.
Search engines are commonly used to find information on the internet. In the world of search engines, click-through mean cash for advertisers. In the US, Jim Jansen, associate professor of information sciences and technology at Penn State and his team including Amanda Spink from Queensland University of Technology, have undertaken a study to gauge customer […]
Tags: Commercial Search Engine, Google, Google Inc, Internet Explorer, Marketing 101, Web Surfing Habits