Change is in the water, literally

By Gina Baldassarre · 19 July 2013 · Locked

Change is in the water, literally

What's really behind the 'organic' label?

As you shop for your next eco-friendly fix, have you ever wondered what 'organic' really means? The truth might surprise you - and change the way you think about your daily choices.

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Summary

Marketers have long since cottoned onto using the term ‘organic’ for strategic branding. Walking into a supermarket customers are faced with hundreds of different products boasting the term ‘organic’ on the label.

Tags: Accc, Australian Certified Organics, Organic, organic farming