By Michelle Gamble · 7 September 2011 · News
A single misstep in your online form can be the difference between a successful conversion and a lost lead. Find out how to avoid this costly mistake and keep your visitors engaged.
Michelle Gamble blogs about getting your online form right and converting visitors to leads or sales. "A bad online form can kill an otherwise great website. You need to balance the need to get more people to actually fill it out and build your database, with the need to get more insights about your potential customers."