90% of Australians research purchases online then buy offline

By David Olsen · 31 May 2010 · Locked

Australian shoppers are changing the game

90% of Aussies are researching offline purchases online first. But what does this mean for retailers who aren't keeping up?

Read the full article →

Summary

90 percent of Australian’s are researching offline purchases online first, raising questions of retailers who don’t communicate with their customers online.

Tags: Customer Loyalty, Customer Service, Online, Retention, Sales